Cannes Lions

Instant Lonely Meal

ADK TAIWAN, Taipei City / 7-ELEVEN / 2020

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A terrible meal that is hard to swallow may be unfamiliar to the public, but for elders who live in solitude in the east of Taiwan, this is what they have every day. People like to watch cooking and cuisine programs. So, what if people know these solitary elderly’s unique way of cooking, will them be touched?

IDEA: Instant Lonely Meal

There are..."Gu-Lao (Solitary) Pork" which is made of leftovers and rotten pork ribs, "Sadwich" made of expired canned corn and moldy toast and also "Invisable Sushi" that you can’t see it, touch it, or smell it.

Awful meals show up, just like in a pretty and delicious cooking program.

Now you can find that there is never a perfect meal at the table for the elders who's living alone. However, with your donations and help, they will have a decent meal.

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