Deciding to go to an Audi dealership to get one’s car valuated depends on each individual target. Our initiative not only saves time for both parties (the public and Audi), but it also leveraged the number of cars valuated per day and reinforced Audi’s positioning in terms of exclusivity and technology.

We created a new media combining Audi’s technology and exclusivity for the right target, at the right place.

In just one month, the billboard valuated 6 times more vehicles than the average Audi dealership using its traditional methods (where owners spontaneously take their cars for valuations).

During the week the action took place, the number of customers visiting Audi dealers went up by 45%. 15% of the targets decided to trade in their used cars for a new Audi.