To fuel the passion of young adult males, we brokered a partnership with retail giant Best Buy, resulting in a prize-pool of the latest consumer electronics. Addressing this audience’s scepticism for winning games, we introduced a new element to the game, the 'Best BuyTM Chance Piece.' This new piece delivered Best Buy Bucks worth a dollar or more that could be accumulated and spent like cash for Best Buy merchandise — an innovative tactic that guaranteed everyone could win at this game. Additionally, a wallet-size game board encouraged game piece collection and ensured consumers would take the game, and the McDonald’s brand, wherever they went.

The McDonald’s Monopoly Best Chance Game contributed to same store sales surging 15% over the previous year and resulted in the distribution of over 320 million game pieces. By successfully reinvigorating the Monopoly game, McDonald’s was able to build upon the equity of the original board game while exponentially increasing consumer participation within the profitable young adult male audience.