Discover Movies is one of the oldest video libraries in Nairobi and it was now going out of business. Why, because people were mostly using the free Internet in their offices to download movies and TV series. Downloads led to another problem of slow Internet in offices and less productivity. We saw opportunity in this and partnered with different corporate offices to solve two problems in one through our InstaVideo service.

In February 2016, Discover Movies signed up Weetabix EA and APA Insurance for an InstaVideo Service. With InstaVideo service, we had a good plan that could help put an end to ‘downloads’ in both offices. However, to get employees interested in the service, we had to choose a creative way to demonstrate our strengths of fast delivery and better quality content in the most effective way. We decided to beat the employees in the game of downloads. Every time an employee put a movie or a TV series on download, the IT department pulled out the relevant details and sent it to Discover Movies. Instantly our delivery boys got into action, dressed as relevant TV/movie stars they delivered the content much before it downloaded on the employees computer. Our act got employee’s attention and resulted in immediate sign-ups for the service.