We created the VIDEODEGRADABLE to catch the attention of Internet users: The first video in history that degrades every time you watch it.Each time you play it, the video seems the same but something is gradually degrading: it’s the environment. Just as in real life, the surroundings, the environment and the conditions in which the videos take place continue to degrade as long as we do nothing to stop the process.The video degrades just like animal or vegetable life degrades until the message appears:This video is not the only thing that degrades every time you watch it.

18% of visits to the Greenpeace website were redirected from VIDEODEGRADABLE. While the campaign was running, membership increased 45% more than in previous campaigns.