Cannes Lions

INSTITUTION FOR VISUALLY IMPAIRED PEOPLE

OGILVY BRASIL, Sao Paulo / FERNANDA BIANCHINI BALLET AND ART ASSOCIATION / 2007

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The Fernanda Bianchini Ballet and Art Association offers visually impaired people free lessons of Classical Ballet, Step Dancing, Ballroom Dancing and Belly Dancing. It is a pioneer work that helps visually impaired people to socialise through several forms of art and one that needs funding and sponsorship.To communicate their work and attract sponsors, we created a piece that shows only a guide dog. He is in a seated position, moving his head to the rhythm of a classical tune.

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