Cannes Lions
INSTITUTIONAL
LEO BURNETT TAILOR MADE, Sao Paulo / CARREFOUR / 2015
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Overview
Entries
Credits
OVERVIEW
Execution
We transmitted the impact that a flower has on women trough a series of posters that were installed in shops of the supermarket chain.
Outcome
The sales of flowers inside the supermarket during the entire period increased significally, compared with 2014.
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