Cannes Lions

INSTITUTIONAL

J WALTER THOMPSON, Sao Paulo / GAPA / 2003

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GAPA BS is a Non-Profit organisation that supports AIDS patients and helps fight the dissemination of the disease. Lately, the organisation is suffering with the decrease of volunteer workforce and money support. The objective of this online ad is to show that GAPA's arms are always open to welcome those who need and that they're also open to receive any kind of help that others are willing to give.

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