Cannes Lions

INSTITUTIONAL

J WALTER THOMPSON, Sao Paulo / ALCOHOLICS ANONYMOUS / 2002

Awards:

2 Shortlisted Cannes Lions
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The biggest mistake that most people make when dealing with a case of alcohol addiction is to think that the addicted chose to live that kind of life. Alcoholism is a disease. Anonymous Alcoholics is a worldwide known foundation that helps the alcohol addicted stop drinking and fight their disease. What we show here is that, instead of criticizing or even ignoring the alcohol addicted, we should give our helping hand to them and try to life them from the sad and painful life that they live.

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