Cannes Lions

INSTITUTIONAL

141 SOHO SQUARE, Sao Paulo / ZURICH INSURANCE COMPANY / 2012

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In this film, a beautiful lifeguard, in a Baywatch-esque slow motion sequence, runs to the rescue of a drowning young man. However, once she saves him we realize that he was faking it in order to kiss her showing that life is full of surprises and that it’s good to have Zurich’s Insurance for the things that matter the most.

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