Cannes Lions

INSTITUTIONAL

LEO BURNETT ARGENTINA, Buenos Aires / CRUZ ROJA / 2003

Film

Overview

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Overview

Description

Dramatisation of what would happen if the international humanitarian right were respected: there would be fewer war victims and more people would recover their places, together with their beloved people in their homes. Red Cross wishes to spread this message worldwide, through the international humanitarian right: if these rules are respected, many lives will be preserved.

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