The campaign for Menzis, a Dutch healthcare insurance company, is a sincere ode to the beauty and strength of people, whether they are old, young, sick or healthy. Hopefully making people realize a bit more how strong and beautiful they actually are.

Man, look at yourself.

Mesmerise and realise

how special you really are.

With your schemes.

Your dreams.

Never satisfied.

Or so it seems.

Man, you’re so beautiful when you smile.

In style.

Once in a while.

Regardless.

Full blown.

Or silently,

unknown…

Man, you’re so beautiful when you just ignore.

When you go far,

go for,

knowing for sure

there’s no reason to be unsure.

Man, you’re so beautiful when your less is your more.

So look at yourself.

And realise.

You’re unlike any other.

Unique.

And still.

Just like anyone else.

Man, you’re so beautiful.