Cannes Lions

INSURANCE

JWT ITALIA, Milan / SARA ASSICURAZIONI / 2014

Case Film
Case Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

Sara Free is a car insurance policy that is paid according to mileage.

This is designed for people who use their car for just a few hours a day, and obviously not when watching TV.

We intercept the audience at a key moment when they think they are watching a Hollywood film trailer.

Similar Campaigns

6 items

Shortlisted Cannes Lions
THE DAVOS CHALLENGE: WALK FOR EDUCATION

PIXELPARK, Berlin

THE DAVOS CHALLENGE: WALK FOR EDUCATION

2015, UBS

(opens in a new tab)