Cannes Lions

INSURANCE

JWT BRAZIL, Sao Paulo / HSBC / 2006

Awards:

3 Silver Cannes Lions
2 Bronze Cannes Lions
1 Shortlisted Cannes Lions
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Overview

Entries

Credits

OVERVIEW

Description

This piece was created to promote the quality and reliability delivered by the service.

Outcome

The created part, was highly pertinent to the announced product, it demonstrated in physical, concrete form, the benefit of insurance, besides having low postal and production costs, since one was only about an empty cardboard box. The action resulted in an increase of 45% in the contract number of theft insurances, beyond one positive feed back of mailing with relation to the part.

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