With ‘Ambulanssi The Game’, CBA activates their brand by enriching their famous TV commercials. The special MediaCenter-edition allows Microsoft Vista users to play the game on their TV with their remote control. This makes television extremely interactive and engaging. With one click you simply step into the world of the CBA commercial, in which you play the main character; a Finnish ambulance driver!

Despite the modest penetration level of the MediaCenter (not more than a few tens of thousands of people in the Netherlands), this special version has been played by six thousand people and generated lots of free publicity.