Cannes Lions
DDB CANADA/VANCOUVER, Vancouver / BLUE CROSS / 2012
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Description
Getting emergency medical treatment in American hospitals is expensive. If you don’t have insurance, some hospitals may not even admit you. So we created a series of radio commercials that demonstrate in a light hearted way how hospitals and doctors might make sure you have money to pay for your medical expenses. John Cleese plays the role of our Chief of Medicine.
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