Cannes Lions

INSURANCE

DDB AMSTERDAM, Amsterdam / ACHMEA / 2004

Awards:

1 Bronze Cannes Lions

1 Shortlisted Cannes Lions

1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

In November and December 2003, Centraal Beheer Achme, the Dutch insurance company from Apeldoom, handed out these bumper stickers to new car insurance customers.

Outcome

People understand it’s just a nice joke, a gesture of friendliness that’s much appreciated by the customers.

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Shortlisted Cannes Lions

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