Cannes Lions
McKINNEY, Durham / NATIONWIDE INSURANCE / 2010
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To help introduce people to Nationwide Insurance’s newest spokesperson, The World’s Greatest Spokesperson in the World, it made sense to show why he’s considered the greatest. So we gave people a sneak peak at one of his special talents — gargling alphabet soup and spitting the company’s iconic tagline into a sink.This Internet film got people’s attention, garnering over 2,500,000 views. It turns out that The World’s Greatest Spokesperson in the World is the world’s greatest for a reason.
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