Cannes Lions

INSURANCE

HILL HOLLIDAY ADVERTISING, Boston / JOHN HANCOCK / 2004

Film
Film
Film
Presentation Image
Presentation Image
Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

Samantha talks about hoping that new parents live until they're 200. Real children were asked to talk about their future, to make the point that when we buy life insurance it's not for us rather for our children.

Similar Campaigns

11 items

John Hancock Retirement Community

HEAT, San francisco

John Hancock Retirement Community

2018, JOHN HANCOCK

(opens in a new tab)