Cannes Lions

INSURANCE

HILL HOLLIDAY ADVERTISING, Boston / JOHN HANCOCK / 2004

Film
Film
Film

Overview

Entries

Credits

Overview

Description

Samantha talks about hoping that new parents live until they're 200. Real children were asked to talk about their future, to make the point that when we buy life insurance it's not for us rather for our children.

Similar Campaigns

11 items

NBE Cashaway Service

TAREK NOUR ADVERTISING, Cairo

NBE Cashaway Service

2022, NATIONAL BANK OF EGYPT

(opens in a new tab)