Cannes Lions

INSURANCE

McCANN OSLO, Oslo / GJENSIDIGE INSURANCE / 2009

Awards:

1 Shortlisted Cannes Lions
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Overview

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Overview

Execution

This January, Oslo experienced intense riots in the city centre after pro-Palestinian demonstrations supporting the victims on Gaza. For the two days the riots lasted, many shop owners had their facades and windows destroyed. A few selected shops in the city centre were photographed. We manipulated the photos and installed broken glass and tagged facades making the shops look vandalized. The Polaroid picture was wrapped together with a letter and a brick – a package delivered to the shops that had been photographed. The letter enclosed with the brick read: “Aren’t you glad this brick was delivered with courier?”

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