A young prison guard is learning some mean tricks from his supervisor during his first day in prison. Then he makes the mistake of his life.

Calucci the Game is the first so-called gamecommercial. It crosses the bridge between television and internet. The whole game is developed in full real-life video, combined with 360° photography. The point-of-view of the player creates the illusion of real participation. It is up to the player to escape. If he does not succeed, the scene ends with Centraal Beheer’s classic ‘Just Call Us’ pay-off, now synonymous for ‘Game Over’. The point-and-click game can also be played on the Microsoft Media Centre, with a TV remote control, narrowing the bridge between television and internet even more.