Cannes Lions

INSURANCE

DAILEY & ASSOCIATES, Los Angeles / 21ST CENTURY INSURANCE / 2005

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Film

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Open on the car chase from “The French Connection." Hackman's car swervesacross traffic, smashing another car. Instead of following Hackman, we stay with the crash victim, who phones 21st Century. The announcer reveals that“For 50 years we’ve seen it all.” It's what makes 21st, “Good People To Call.”

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