Cannes Lions
COMMUNIS, Belgrade / ZEPTER INSURANCE / 2006
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There are lots of customs, phrases and actions that people in Serbia believe can protect them from bad luck and spells. Superstition is common in the community, and these phrases and actions are integral part of everyday life in Serbia. However, we can't protect ourselves from bad luck with irrational ''weapons''. Real safety comes from insurance. Insurance eases consequences of bad luck with ''real help''- meaning it gives us money to come back on track.
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