Cannes Lions
IMPACT/BBDO, Beirut / ARABIA INSURANCE / 2003
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Description
The TVC opens to a marine diver in a cage who thinks he's protected as he teases a frustrated shark trying to break it's way through the iron bars. To the diver's and audience's surprise, a shoal of piranhas suddenly zoom into the cage and endanger the diver's life. The message is that just when you think you are covered, that's when you are most in need of an insurance company like Arabia that you can rely on for full coverage.
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