Cannes Lions
EURO RSCG, Dusseldorf / TRANSPARENT / 2007
Overview
Entries
Credits
Execution
The billboard installations confront the viewer with an extraordinarily realistic –and true- insurance case: the billboards were really burned.
Outcome
Awareness created by direct contact and a strong PR-effect that resulted in a huge amount of press articles. Instantly the website was visited by 100,000 curious users (330,000 pi).
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