Cannes Lions
2.1, London / VIRGIN / 2001
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Phone invaders was launched by Virgin Mobile through a viral e-mail to test peoples ability at looking after their phones. The idea centred on our theory."If you're incapable of protecting a handset from small nasty critters, then you'll probably need to make the most of Virgin Mobile's free insurance".You are made aware of this when you lose all your lives.
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