When a new office is set up, it's practice to give an opening reception. Faithful to the tagline'Ethias does what should be done', we proposed NOT to organise a party and adviced Ethias to spend 5,000euro on something meaningful for the neighbourhood.1: Via DM, prints, billboards and TV we invited local people to submit their projects.2: We supported them to run for their projects by offering campaign tools. (off-and online)Everybody could vote for their favourite project on a dedicated website.3: On local tv Ethias handed out a cheque of 5,000 euros to the winning project.

Region1:- 86 projects were submitted- 28,897 voted for one of the projects- 37,000 unique visitors on the website>>> 5.8% of the people in region1 or 8.4% of the potential reach of the local people with internet connection* was activated for a cost of €1.2/contactRegion2:- 55 projects were submitted- 33,363 voted for one of the projects- 36,000 unique visitors on the website>>> 7.7% of the people in region1 or 11% of the potential reach of the local people with internet connection* was activated for a cost of €1.07/contact*estimated average of internet penetration 70%