Instead of sending Christmas cards or happy new year wishes to our clients we created Delete2009.nl to create a fresh start for 2010.2009 was a terrible year for most of us. Psychologists advice us to say goodbye to horrible experiences before moving on. With social media seeding and PR we wanted to reach our clients and the rest of the country in the last three weeks of the year 2009.Delete2009.nl is a dynamic unlimited canvass on which you can publish your frustrations. The site adds relevant photo’s/videos to your posting and links it straight to your own social network. On January 1st we literally destroyed the Delete2009.nl servers with military explosives. BANG!

The whole campaign run just for the last three weeks of 2009.1) Sending out 500 Delete keyboard buttons to clients and the media created national interest and press coverage.2) Social seeding via Twitter, blogs and social networks created an instant hit among the online community.3) After two weeks we analysed and published a Top10 of the most to-be-deleted frustrations, that sparked a new round of interviews and national media coverage, on and offline.4) Having a celebrity volunteer to drive a tank over the servers and using explosives to destroy them generated that extra spark and media attention to make Delete2009 a PR hit for the agency.

2010 is already a much better year!For the last 3 weeks of 2009 Delete2009 was the most covered and talked about phenomenon among our clients, the advertising industry and on and offline. Delete2009 was the best and last news of horror year 2009.National TV and radio stations have already programmed Delete2010 and Save2010 for this year.New and existing clients are asking us for ‘similar ideas’.In just three weeks time: 75000 unique visitors, 486000 page views, 4500 postings 223 tweets about Delete2009 and 139 shared.Minimal cost- maximal hype.