We conceived an idea that put the power of internet in the hands of a billion Indians. A concept that binds the entire country through a powerful movement, that promises real transformation.A completely integrated approach made this possible.The campaign developed by:Implementing a high-profile launch, an event where industry stalwarts, political leaders and celebrities signed up.NetYatra: Reaching the hinterland through mobile internet-classrooms.The Connected Indian Movement website (www.connectedindian.com)Partnerships with industry associations. For affordable internet access and training.Connected Indian AmbassadorsContests and special promos through radio.

The Connected Indians Movement has reached 76,212 Indians in just 4 months since its launch. It has resulted in 27,029 active sign-ups who continue to spread the internet message further.