•We selected the immensely popular QQ Ranch which was situated at the convergence of Games and Social Platform. The QQ Ranch reaches a young-adult audience through targeted, real-time delivery of in-game ads and enables marketers to reach and engage with millions of gamers every day•QQ Ranch is similar to Farmville on Facebook. The game mechanics were simple, players go about doing your ‘chores’ in the farm. If they are good at it, they go to the next level. Intel Smart Scene and Smart Cropper is available in the higher level games. If players select this scene, you can go about your ‘chores’ faster and smarter.

•The execution mechanics had a three prong approach where the users could get an Intel propelled scene by accumulation of points, use it in their farm and show case it to friends.

With only an investment of $300,000 , a whopping 50 million constituting 50% of users participated in the game.One of the key interaction metric was the number of times did the players interacted with the Intel robot, which came to huge 81 Million indicating that the “Smart cropper” had become an integral part of the players ammunition.Our Final KPI of driving traffic to Intel microsite through a strategically positioned text link was drove 1 million visitors to the micrositeBrand KPIs of message delivery had high uptake 22% uplift in awareness of the Intel Brand.