The Science of Seeing was a digital magazine, promoted via Intel’s iQ magazine, native advertising and syndication. Our team of journalists and designers created nine multimedia stories that each explored a different facet of how machines (and people) see — and what more-human-like computers might mean for society.

The pieces included a feature about a neuroscientist whose stereoblindness was cured by a 3D movie, custom-made optical illusions that showed how to trick the brain, and an illustrated podcast about the future of man-machine relationships. We also built huge dioramas and used RealSense to turn them into interactive 3D puzzles.

In its first month, the Science of Seeing received more than 1 million page views. Our client, Intel, found that the iQ Science of Seeing stories were three times more engaging than its traditional campaign landing page. And articles syndicated to Medium.com ranked among that site’s top 10 most read.