ChallengeIncrease Intel's influence in the purchase decision process, capturing consumers attention as they're making the final decision about which PC they're going to buy.SolutionWe brought Intel closer to the end consumer through more direct messaging and a series of more exciting creatives that encouraged user interaction. One of these was the Intel Pentium 4 Processor Music banner which allowed users to create their own electronic music. By pressing the keys on the synthesizer, users could choose from a range of background beats and sounds to create their "master piece".