Cannes Lions
DENTSU, Tokyo / INTEL / 2006
Overview
Entries
Credits
Description
A boy phones a girl whom he has a crush on and tries to confess his love, but cannot muster the courage to do so. "What if the cactus had Intel inside?" A cactus in his room sees him hesitating on the phone, throws a thorn at him which goes through his skin. The boy keeps on screaming, "Aitai (meaning both "Ouch!" and "I want to see you," in Japanese)!". The girl hears him wrong and responds, "It hurts that I can't see you, too."
Similar Campaigns
12 items