Exciting UCL moments are some of the most watched, talked about, and shared moments online.

Moreover, soccer fans are some of the most passionate, interested, and engaged fans in the world. These fans don’t just passively watch games; they get involved in the action. They cheer, complain, debate, and share content primarily around pivotal moments of high-action and high-excitement. Often, these moments happen fast; and you need a second look to understand or appreciate the level of skill and talent you just saw.

These were the precise occasions for Nissan to leverage. By creating real-time highlights, Nissan could provide fans with the content they actively look for while increasing their knowledge of NIM technology in a way that seamlessly fit with UCL moments of excitement.

We used the world’s most widely watched and understood sport, to drive awareness and familiarity of Nissan Intelligent Mobility.

In 1980 George P. Lakoff published “Metaphors We Life By” a groundbreaking book which examined the way we gain understanding through an extensive system of metaphorical jumps between concepts. Our understanding is influenced and determined by our experiences in the physical world. This is why we say that something is “over our heads” to express the idea that we do not understand.

To bring Nissan Intelligent Mobility to life in an easily understandable way, we used real-world experiences, action-packed moments of UCL games, that captured the attention of millions of fans, as metaphors to demonstrate Nissan’s exciting and innovative technology.