Car manufacturers around the world today are engaged in developing the latest self-driving car technologies. Nissan was also among them, and they made a head start in inventing the self-parking technology. But as competition quickly followed, Nissan’s presence was rapidly fading. We couldn’t let Nissan lag behind in the automation race, so we first set out to get the spotlight on Nissan’s self-parking technology.

STEP1 Developed office chairs using Nissan’s self-parking technology.

STEP2 Delivered the office chairs to 20 companies who had expressed prior interest.

STEP3 Users of this office chair were requested to film their experience (due to information security reasons, we had the companies to shoot for themselves). The footage was edited into a web movie.

STEP4 Simultaneously with the web movie release, we presented the Intelligent Parking Chair at the largest Nissan showroom in Japan. A huge crowd gathered to see the chair overwhelming the regular new models, and the display resulted in attaining the highest ever number of showroom visitors.