Accident risk - a subject which makes fear and is faded out, therefore, with pleasure. So we must transport it in absorbing manner and meet sensitivities with the target group which leaves nobody cold.

The way from a carefree life to the disaster(catastrophe) is short – and sometimes lasts only 40 seconds. The refinement this radio play-like Funkis discloses in the course of the advertisement(spot): A speaker enumerates his life aims and life plans and drops suitable figures over and over again. They prove a countdown which announces a menacing crash on the highway. The chief attraction: Every number stands second-exactly at the right place!