Artegence.com is a website created for the B2B segment by interactive agency Artegence. Created in November 2006, the site’s task was to inform the market about the agency’s new strategy, which focused on building Internet communities. The new communications strategy is manifested in, among others, videos presented on the site, all of which document the phenomenon of building even the weirdest local microcommunities. “Tramwaj” (tramway), a film showing the formation of a minicommunity of passengers, was awarded a Grand Prix in the most prestigious Polish advertising competition, Kreatura.