We designed and built a large outdoor, mobile, interactive LED screen sculpture. The installation is heart shaped and a representation of the digital heart used in the campaign’s mobile application.

This sculpture toured five cities in the USA over 10 weeks to engage the public and raise awareness of heart failure. The polyhedron style heart sculpture is 3.2 meters tall, 420KG in weight, with a double-sided high resolution LED screen, which displayed both messages about heart failure and selfies that were captured through the mobile app in real time.

The mobile application used during the experience by a team of brand ambassadors next to the sculpture allowed the public to donate their heartbeat and combine it with those they love, like and follow. After their heartbeat donation, their selfie would appear on the LED screen instantly.

The heart was built in Europe, travelled across to the USA and commenced its tour in Seattle in October 2015 where over 10,000 people were part of this initial single day walk. It went on to New Jersey, Orlando, Chattanooga and Miami at events attended by over 35,000 people with thousands of selfies taken using the app. The videos of the events were shared on the campaigns social channels and received over 450,000 views on Facebook alone.

The heart was loved by all who attended the events. Thousands of selfies and photos were taken and over 35,000 people saw the huge installation at 5 single day walks. Two videos were taken at the event and achieved over 450,000 views online. This was one of the first times an art led exhibit had been installed at these walks and the online shares, comments and views indicated that the real world experience and installation really resonated with the digital audience as much as those at the event itself. The results indicate that an uplifting, interactive installation worked well to communicate a serious message about the prevalence of heart failure.