Cannes Lions

INTERACTIVE GAME

MILL STIRLING, Singapore / PUMA / 2011

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Overview

Entries

Credits

OVERVIEW

Execution

We worked closely with Republic Polytechnic in using their patented brainwave-measuring technology to build a toy car racing game that depended on how well you could concentrate.

Outcome

The game helped publicity for the event which culminated in a record 300+ people visiting the PUMA store in less than two hours.

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