The entire commercial break was shown in fast forward mode. That’s why it lasted twenty seconds only, instead of the usual seven minutes. Thanks to Interactive Television from KPN.

Based on the mentioned perspective, we have demonstrated what a commercial block could look like with KPN’s Interactive TV. We fast-forwarded a complete commercial block which would normally last three minutes and reduced it to approximately 30 seconds.

This commercial was included as a stunt to supplement KPN’s regular Interactive TV campaigns. We have no further results of this.