We hear an announcer telling a story that happened in real life, but he does it as if he were reading a film script, using technical terms.

We created the concept of “if this is our reality, imagine our films,” to pique the American audience’s curiosity about Latin American life and its connection to film. We execute this concept through different media.

In 2009, the 12th Cine Las Américas International Film Festival resulted in: - 3,200 festival attendees- 81 films- 43 screenings- 21 different countries represented- 28 registered industry participantsAnd, in 2010, the Film Festival resulted in: - 3,500 festival attendees- 116 films screened- 85 total screenings- 23 countries represented- 35 registered industry participants- 17 free screeningsSold 320 Full Passes more than 2009.Overall, the campaign generated over 1,000,000 hits on the Cine Las Américas website. And, the festival’s attendance from 2009 to 2010 grew by 10%, averaging a total of 3,500 festival attendees, making this effort a well-received campaign.