Cannes Lions

INTERNATIONAL MOVERS

SAATCHI & SAATCHI, Bangkok / AGS FOUR WINDS / 2008

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Description

These TV commercials are simple, yet they are exaggerated demonstrations of how easy AGS Four Winds makes moving house for their clients. The spots take place in a living room, bathroom, or bedroom and feature the resident(s) of the home relaxing with a book or watching television. Suddenly the back wall begins to move. It slides out of frame left, being pushed by a uniformed AGS mover and reveals a new home with a different view out the window as well. The home’s resident is unaware of this simple and painless relocation. A title card appears and reads “MOVING MADE EASY” followed by the moving company logo.

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