Cannes Lions
Y&R COLOMBIA, Bogota / CARTAGENA MUSIC FESTIVAL / 2010
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There are many things which, when you take away the music, lose a lot of or all meaning.
Music brings you back to your mind: images, recollections, and smells. The music is magic.To show this, we did an experiment. We took famous shows and movies, took away the audio, then, in the radio you just hear the script being read, scripts that nobody understands until the moment when we hear the soundtrack that of course was classical music.
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