Cannes Lions

INTERNATIONAL RECRUITMENT

RAPP COLLINS AMSTERDAM, Amsterdam / DACTYLO INTERNATIONAL / 2004

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Overview

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Overview

Description

Every selected employer got four different spontaneous job applications, from four different countries, in a single day. One in Polish, one in English, one in German and one in Flemish. All of them with a photograph and a curriculum vitae. The next day the follow-up arrived: the mailing from Dactylo International Recruitment featuring the same photographs. Explaining that you can now get highly qualified temporary personnel from Poland, the UK, Germany and Belgium quickly and easily. Inviting you to make an appointment with a Dactylo sales rep.

Outcome

1800 mail packs resulted in 89 appointments (5%), leading to 30 new orders for temporary international personnel.