To launch and disseminate AgênciaClick's new logo and brand identity, as well as to emphasize the digital nature of the agency and its creative attitude.

Using the new Identity colors, typography and looks, some ordinary tools such as erasers, pens, pencils, rulers, notebooks and mousepads say what it feels like to be non-digital in the interactive environment they live in, and how proud they are to be close to AgênciaClick, which they adore.

The objects produced have become a must-have among clients and people related to the advertising/digital universe.The new logo is well-known and recognized in the market.Because this is a branding case, its ROI was not quantified.