In 2007 BIONADE launched its first advertising campaign “The Official Drink of a Better World” to the general public.While the traditional media channels advertised the product, a new movement established itself on the internet: the BIONADE initiative “Silent Deeds”.The website is the birthplace of a community, which pursues the idea of a better world: with anonymous good deeds. The website gives ideas, inspires and reports on the deeds.The principle is quite straightforward: simply print out the Silent Deed cards and surprise friends, colleagues or complete strangers, leaving the card behind anonymously.The community grew quickly. And with it an anonymous mass of supporters of the BIONADE idea.Five months after launching, the homepage has had more than a quarter of a million visitors. The initiative has links in more than 1,200 blogs and is the subject of heated debates.