Cannes Lions
DUVAL GUILLAUME, Brussels / TELENET / 2010
Overview
Entries
Credits
Execution
People are in airports to go fast from one country to another. We told them they can go fast from one site to another as well when they surf with Telenet. In other words, you go from the United Kingdom to Belgium, but your laptop goes from .uk to .be.
Outcome
There are no results available, but the hotspots from Telenet are very effective for the business people while waiting for their (delayed) flied.
The effectiveness comes from the choice of media. Telenet advertises its fast Internet in the airport, a place where businessmen count on fast and reliable Internet. A positive experience in the airport may lead to a permanent subscription at home or work
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