Cost per impact: € 0.14 per impact, for 175,000 contacts (door hangers) Response percentage: A 6.35 % (11,111 persons) entered the Happy Family microsite and unloaded funny messages.

Conversion to Sale Ratio: -Of these, 15.61 % (1,734 people) purchased the offer.-A 0.56% (980 people) of those who received the action, purchased the product directly without accessing the web.

-The cost of this action per client captured was €8.90