The creative idea came from the shocking fact that one in five children who use Internet chatrooms have already been approached by a paedophile online.

The communication took the form of a leaflet featuring a picture of a paedophile, delivered as an insert in a local newspaper and distributed in an area with a high number of families online.

By getting past their front door unnoticed, it dramatised how easily a paedophile could enter their home.The reader was then encouraged to visit a website to find out what precautions they should be taking to protect their child online.

At the time of writing the Door Drop has been distributed in the Southwest of England, chosen because of the high number of families online. Further distribution is planned. Results will be judged by the number of internet ‘hits’. And, ultimately, a safer internet for children to use.