Cannes Lions

INTERNET SERVICE PROVIDER

LEAN MEAN FIGHTING MACHINE, London / AOL / 2005

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The brief was to create an online campaign that persuaded media planners, communication planners and marketing managers to allocate more of their marketing spend online.

The big idea behind this campaign was to build banners that were frustrated, felt misunderstood or pleaded for attention. They were talking to our target audience to help them change, if they had some time and effort from them they could become so much more.

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